Case Studies
Marketing case studies of some of our clients who saw strong performance across brand growth.
- 300+Brand partners across the region
- $1BClient revenue across brand partners
- 8Markets across Asia Pacific
Highlight Case Studies
Market Entry
Tim HortonsReached 27M+ People In 3 Months27M+Audience reached33.5M+Impressions on Facebook67,736%Growth in followersBlending Canadian heritage with Thai culture to create a launch campaign that stands out.View case study 
Media
VBTVSee How Primal Brought Thailand Back To Loving Volleyball143%Increase in app subscriptions158%Increase in app downloads70%Decrease in cost per acquisitionIgniting a nation’s passion for volleyball to drive subscriptions to a global volleyball streaming platform.View case study 
Fast Food
McDonald’s19.96x ROAS Against The Previous Campaign19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study 
Multi-Market
Under Armour350% Reduction In Cost Per Order Over 6 Months350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study 
Luxury
Grand Seiko107% Growth In Organic Traffic In 4 Months107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study 
B2B
JustCo374% Increase In Goal Completions In 6 Months374%Increase in goal completions50%Lower cost per lead65%Increase in conversion rateSearch and paid media for JustCo’s office rental solutions, winning visibility for coworking searches and lowering the cost of each lead.View case study 
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Technology
QashierOrganic Conversions Up 196% In 6 Months196%Increase in organic leads83%Increase in organic clicks80%Increase in organic impressionsKeyword research matched to product pages, blog content for brand awareness and a technical audit, for a new brand in a competitive market.View case study