Search Across Google And AI
Buyers now research across Google and AI platforms such as ChatGPT, Perplexity and Gemini. The durable levers are the same in both, which are classic SEO plus brand and entity building. Primal runs them as one search practice, from rankings to AI citations.
Visibility Across
- AI Overviews
- ChatGPT
- Gemini
- Perplexity
Brands We Have Grown Across Google And AI Search
Buyers Now Ask AI And Google
Google remains the dominant query layer, but Google AI Overviews, ChatGPT, Perplexity and Gemini now hold a meaningful share of category questions, each with different citation logic. Brands that show up only on Google miss the buyers who never click through. Brands that show up only in AI answers miss the long tail of intent that still converts on the rankings page.
You May Have Heard Of Us
Primal’s search work has been recognised across regional and global marketing awards.
See All Awards- WinnerAgency Of The Year SEOSearch Engine Land Awards
- WinnerBest Overall SEO Initiative EnterpriseSearch Engine Land Awards
- WinnerBest In-House TeamAPAC Search Awards
- GoldSearch Marketing Agency Of The YearMarketing-Interactive Agency Of The Year
- GoldExcellence In Search MarketingMarketing Excellence Awards
- SilverExcellence In Multilingual MarketingMarketing Excellence Awards
- ShortlistedBest Large SEO AgencyAPAC Search Awards
- ShortlistedBest Global SEO CampaignGlobal Search Awards
“The brands cited in ChatGPT and Perplexity in two years’ time are doing the structural work today on classic SEO, brand building and entity authority.”
Pear, Head of Search Integration, Primal
Search Services At Primal
SEO, AI search and the brand and entity work both draw on, run as one practice by the same team.
AI Search
Citations across ChatGPT, Perplexity, Gemini and Google AI Overviews.
SEO
Technical, on-page and content built for both humans and AI retrieval.
Local SEO
Google Business Profile, local entity authority, “near me” answers.
E-commerce SEO
Product schema, category architecture, PDPs in AI shopping answers.
International And Multi-Market SEO
Hreflang, regional intent, one authority across markets.
Content For Search
Briefs from real intent, optimisation, refresh cycles that hold the position.
Digital PR
Press, journalist outreach and brand mentions that build off-site authority.
Link Building
Authority backlinks via editorial outreach. No PBNs, no shortcuts.
Conversion Rate Optimisation
Landing-page and funnel work that turns better traffic into better outcomes.
ElevateSEO™
Primal’s AI Search and SEO solution. Visibility across Google and the AI platforms, run as one program.
How A Primal Search Engagement Runs
A 5-stage engagement model. The program runs from a structured audit of rankings and AI citations, through prioritisation against buyer intent, into a build across technical, content, citations and authority, on into activation across Google and the AI platforms and into review as the market and the engagement evolve.
Audit
Rankings and AI citations baseline. Where the brand is visible today across Google and the AI answer platforms, and where the gaps sit against the category.
Brands Winning Google And AI Answers
Luxury
Grand Seiko107% Growth In Organic Traffic In 4 Months107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study 
Sports Retail
Decathlon124% Increase In Traffic In 6 Months124%Increase in traffic47%Increase in clicks21%Increase in click-through rateMost traffic came from branded keywords. Primal focused on generic search queries to grow non-branded organic traffic.View case study 
Technology
QashierOrganic Conversions Up 196% In 6 Months196%Increase in organic leads83%Increase in organic clicks80%Increase in organic impressionsKeyword research matched to product pages, blog content for brand awareness and a technical audit, for a new brand in a competitive market.View case study
More On AI Search And SEO
Buyer research now runs across Google and the AI platforms. Google still leads, but Google AI Overviews, ChatGPT, Perplexity and Gemini now hold a meaningful share of category questions, each with different citation logic. Brands that built for 10 blue links are missing the answer layer that increasingly resolves the buyer’s question before any click happens. The durable levers for being cited are classic SEO plus brand and entity building, which means entity authority, structured content, schema and source credibility. A single search practice now has to run rankings and AI citations together.
Trusted By Ambitious Brands
A single search practice across Google and AI answers. Led by senior practitioners, accelerated by INSTINCT®. Request a working session reviewing your current visibility across Google and the AI answer platforms against your category.
Request An AI Search Visibility ReviewYour Search Questions Answered
Is AI Search Optimisation different from SEO?
The durable levers are the same, which are classic SEO plus brand and entity building. Entity authority, structured content, schema and source credibility decide visibility in both. The difference is what the platform returns. SEO is built for a ranked list of pages. AI Search Optimisation is built for a cited answer, where the brand is mentioned inside the response rather than offered as a click. A single practice now runs across both.
Which AI platforms do you track citations on?
ElevateSEO™ tracks citation share across ChatGPT, Perplexity, Gemini and Google AI Overviews against a brand’s category prompts. The picture is read alongside organic rankings so the search practice can be reviewed as one.
Do we still need SEO if AI answers are taking the click?
Yes. AI Overviews and chat answers absorb a share of the query, but a meaningful share of category intent still resolves on the rankings page. The structural work that earns AI citations is the same work that holds a brand’s position in organic. Treating the two as separate practices leaves visibility on the table.
How long until we see AI citations change?
First citation movement is typically visible within the first quarter of structural work, once content depth, schema and source authority improve. Category-level share takes longer and depends on competitor citation density. The engagement is reviewed against citation share as the data grows, rather than against a fixed launch date.
Who owns search at Primal?
A senior practitioner leads the search plan from the planning stage, working with the content, technical and authority specialists. The plan is then delivered by an integrated Primal team across SEO, AI Search, content and digital PR, with senior practitioners brought in for material reviews.
Other Capabilities You May Be Considering
Strategy
An adaptive plan that holds across Google, AI answers and the channels your brand runs on.
Performance
Paid media that complements organic and AI visibility against the commercial outcomes that matter.
Data
Measurement and intelligence wired through every engagement, accelerated by INSTINCT®.
Social
Owned audience development that grows the brand mentions AI answers increasingly cite.