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The Primal team outside the office in Bangkok

About Primal

We are a fully integrated marketing agency working across Southeast Asia from offices in Bangkok, Kuala Lumpur and Singapore, with complete capabilities and a 4.9 rating from 200+ client reviews.

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  • 3Offices in Thailand, Malaysia and Singapore
  • 2015The year Primal was founded
  • 15Markets served for our brand partners

Trusted By 300+ Brand Partners

  • Decathlon
  • Stripe
  • McDonald's
  • Dior
  • Canon
  • Under Armour
  • Onitsuka Tiger
  • Taco Bell
  • Tim Hortons
  • Grand Seiko
  • Samsung
  • Uniqlo
  • Starbucks
  • LG
  • Panasonic
  • Unilever
  • Kia
  • Bayer
  • Generali
  • AIG
  • Prudential
  • Chubb
  • Decathlon
  • Stripe
  • McDonald's
  • Dior
  • Canon
  • Under Armour
  • Onitsuka Tiger
  • Taco Bell
  • Tim Hortons
  • Grand Seiko
  • Samsung
  • Uniqlo
  • Starbucks
  • LG
  • Panasonic
  • Unilever
  • Kia
  • Bayer
  • Generali
  • AIG
  • Prudential
  • Chubb
Mark McDowell standing with arms folded in a light grey suit against a bare concrete wall
Mark McDowellCEO & Founder
Our Commitment

Partner With Primal And Accelerate Your Growth

As CEO of Primal, it gives me immense pride to lead a team of seasoned marketing experts committed to delivering measurable outcomes for brands in every industry, across Southeast Asia and internationally.

Our purpose to inspire brands with impactful marketing is achievable only with a highly skilled and dedicated team that’s deeply passionate about their craft. This has made Primal the powerhouse it is today.

With a hunger for success, you can be confident that the Primal team will deliver the results you want, utilising innovative approaches and a complete suite of tools to meet your objectives.

  • Attendees raising joined hands above their heads at an awards ceremony
  • Two employees smiling at the camera during a workshop at a long table
  • Primal staff applauding a colleague in a meeting room beside glass windows
Two women working at a desktop computer and a laptop in Primal’s office
Our Mission

Inspiring Brands With Impactful Marketing

Our Vision

Lead In Innovation And Disruption

Map of Southeast Asia with Primal’s offices in Bangkok, Kuala Lumpur and Singapore markedBangkokOfficeKuala LumpurOfficeSingaporeOffice

Digital Solutions That Work To Accelerate Outcomes

We continuously strive for excellence, earning recognition from regional and global award programs. Our mission is to create impactful campaigns for our partners.

Our team is skilled in both the technical and the creative. What sets us apart from a typical agency is that every campaign is designed from scratch. We never reuse one. Our specialists plan each marketing strategy in detail so that it answers your needs and matches your business goals precisely.

We work with you every step of the way, whether it’s highly effective SEO campaigns that drive conversions, targeted social and performance advertising or creative services. Our goal is to deliver exceptional results that ensure brand outcomes meet our partner’s utmost satisfaction.

Our Team

  • Mark, CEO & Founder at PrimalMarkCEO & Founder
  • Ben, General Manager at PrimalBenGeneral Manager
  • Pang, Head of Strategy at PrimalPangHead of Strategy
  • Chet, Technical Director at PrimalChetTechnical Director
  • Neil, Art Director at PrimalNeilArt Director
  • Jeanny, Media Team Lead at PrimalJeannyMedia Team Lead
  • Ploen, Search Team Lead at PrimalPloenSearch Team Lead
  • Shasha, Enterprise Team Lead at PrimalShashaEnterprise Team Lead
  • Milk, Performance Marketing Manager at PrimalMilkPerformance Marketing Manager
  • Jonathan, Digital Project Manager at PrimalJonathanDigital Project Manager
  • Mook, Senior Media Planner at PrimalMookSenior Media Planner
  • Joint, Senior Media Planner at PrimalJointSenior Media Planner
  • Nooknick, Senior Media Planner at PrimalNooknickSenior Media Planner
  • Thuch, Media Team Lead at PrimalThuchMedia Team Lead
  • Eric, Search Team Lead at PrimalEricSearch Team Lead
  • Bom, Senior Account Manager, Enterprise at PrimalBomSenior Account Manager, Enterprise
  • Mimi, Senior Account Manager, Enterprise at PrimalMimiSenior Account Manager, Enterprise
  • Pat, Senior Account Manager at PrimalPatSenior Account Manager
  • Aoey, Senior Account Manager at PrimalAoeySenior Account Manager
  • March, Senior Account Manager at PrimalMarchSenior Account Manager
  • Mild, Senior Account Manager at PrimalMildSenior Account Manager
  • Bon, Senior Account Manager at PrimalBonSenior Account Manager
  • Kwang, Account Manager at PrimalKwangAccount Manager
  • Ploy, Account Manager at PrimalPloyAccount Manager
  • Dream, Account Manager at PrimalDreamAccount Manager
  • Jookjik, Account Manager at PrimalJookjikAccount Manager
  • Tubtim, Account Manager at PrimalTubtimAccount Manager
  • Plearn, Senior Social Strategist at PrimalPlearnSenior Social Strategist
  • Tai, Content Manager at PrimalTaiContent Manager
  • Pupue, Content Team Lead at PrimalPupueContent Team Lead
  • Nuknik, Content Team Lead at PrimalNuknikContent Team Lead
  • Aeh, Editor at PrimalAehEditor
  • Cartoon, Editor at PrimalCartoonEditor
  • Chertam, Content Writer at PrimalChertamContent Writer
  • Nan, Content Writer at PrimalNanContent Writer
  • Mafia, Content Writer at PrimalMafiaContent Writer
  • Kik, Senior Content Writer at PrimalKikSenior Content Writer
  • Julie, Content Writer at PrimalJulieContent Writer
  • Oung, Senior Graphic Designer at PrimalOungSenior Graphic Designer
  • Flook, Senior Graphic Designer at PrimalFlookSenior Graphic Designer
  • Shaf, Graphic Designer at PrimalShafGraphic Designer
  • Benz, Graphic Designer at PrimalBenzGraphic Designer
  • Jena, Graphic Designer at PrimalJenaGraphic Designer
  • Ni, Graphic Designer at PrimalNiGraphic Designer
  • Aum, Senior Graphic Designer at PrimalAumSenior Graphic Designer
  • Chokun, Performance Marketing Team Lead at PrimalChokunPerformance Marketing Team Lead
  • Aorn, Senior Performance Marketing Specialist at PrimalAornSenior Performance Marketing Specialist
  • Mor, Performance Marketing Specialist at PrimalMorPerformance Marketing Specialist
  • Mickey, Performance Marketing Specialist at PrimalMickeyPerformance Marketing Specialist
  • Jan, Search Specialist Team Lead at PrimalJanSearch Specialist Team Lead
  • Today, Senior Search Specialist at PrimalTodaySenior Search Specialist
  • Ming, Search Specialist at PrimalMingSearch Specialist
  • New, Senior Search Specialist at PrimalNewSenior Search Specialist
  • Marton, Senior Developer at PrimalMartonSenior Developer
  • Pim, Developer at PrimalPimDeveloper
  • Art, Strategist at PrimalArtStrategist
  • Maynie, Outreach Specialist at PrimalMaynieOutreach Specialist
  • Jui, Outreach Specialist at PrimalJuiOutreach Specialist
  • Ning, Talent Acquisition Business Partner at PrimalNingTalent Acquisition Business Partner
  • Mar, Senior People & Culture Officer at PrimalMarSenior People & Culture Officer
  • Yo, Accounting Manager at PrimalYoAccounting Manager
  • Chiara, Performance Marketing Team Lead at PrimalChiaraPerformance Marketing Team Lead
  • Joy, Account Director at PrimalJoyAccount Director
  • Nai, Creative Director at PrimalNaiCreative Director
  • Pear, Head of Search Integration at PrimalPearHead of Search Integration
  • Sun, Data Analytics Lead at PrimalSunData Analytics Lead
  • Krij, Strategist at PrimalKrijStrategist
  • Nam, Strategist at PrimalNamStrategist
  • Peanut, Senior Sales Development Representative at PrimalPeanutSenior Sales Development Representative
  • Princess, Strategist Executive at PrimalPrincessStrategist Executive
  • Ririn, Sales Development Representative at PrimalRirinSales Development Representative
  • T, Sales Development Representative at PrimalTSales Development Representative
  • Aof, Account Manager at PrimalAofAccount Manager
  • Bianca, Senior Account Manager at PrimalBiancaSenior Account Manager
  • Boss, Account Manager at PrimalBossAccount Manager
  • Bow, Senior Account Manager at PrimalBowSenior Account Manager
  • Celine, Account Manager at PrimalCelineAccount Manager
  • Cherry, Account Manager at PrimalCherryAccount Manager
  • Chertam, Senior Account Manager, Enterprise at PrimalChertamSenior Account Manager, Enterprise
  • Crystal, Account Manager at PrimalCrystalAccount Manager
  • Jazz, Account Manager at PrimalJazzAccount Manager
  • Kaopun, Account Executive at PrimalKaopunAccount Executive
  • Ling, Account Manager at PrimalLingAccount Manager
  • Mew, Account Manager at PrimalMewAccount Manager
  • Min Min, Account Manager at PrimalMin MinAccount Manager
  • Moe, Account Manager at PrimalMoeAccount Manager
  • PearAccount Manager
  • Prae, Account Manager at PrimalPraeAccount Manager
  • Richie, Account Manager at PrimalRichieAccount Manager
  • Tangmo, Account Manager at PrimalTangmoAccount Manager
  • Aoey, KOL Acquisition Executive at PrimalAoeyKOL Acquisition Executive
  • Arm, Senior Account Manager at PrimalArmSenior Account Manager
  • Matew, Social Media Specialist (KOL) at PrimalMatewSocial Media Specialist (KOL)
  • Mew, Account Manager at PrimalMewAccount Manager
  • MilkAccount Executive
  • Ploycal, Senior Social Campaign Strategist at PrimalPloycalSenior Social Campaign Strategist
  • Tanya, Social Strategist at PrimalTanyaSocial Strategist
  • Zack, Social Media Specialist (KOL) at PrimalZackSocial Media Specialist (KOL)
  • Antara, Content Writer at PrimalAntaraContent Writer
  • Darren, Content Writer at PrimalDarrenContent Writer
  • Erica, Content Writer at PrimalEricaContent Writer
  • Maris, Content Writer at PrimalMarisContent Writer
  • MayContent Writer
  • Nana, Content Writer at PrimalNanaContent Writer
  • Noon, Content Writer at PrimalNoonContent Writer
  • Sky, Editor at PrimalSkyEditor
  • Toeng, Content Writer at PrimalToengContent Writer
  • Toey, Content Writer at PrimalToeyContent Writer
  • Yok, Senior Content Writer at PrimalYokSenior Content Writer
  • Beer, Content Creator at PrimalBeerContent Creator
  • Bob, Content Manager (Social) at PrimalBobContent Manager (Social)
  • Bow, Creative Project Coordinator at PrimalBowCreative Project Coordinator
  • F, Copywriter at PrimalFCopywriter
  • Ice, Copywriter at PrimalIceCopywriter
  • Jae, Senior Copywriter at PrimalJaeSenior Copywriter
  • Jameena, Copywriter at PrimalJameenaCopywriter
  • Jimmy, Copywriter at PrimalJimmyCopywriter
  • Meen, Copywriter at PrimalMeenCopywriter
  • Nai, Copywriter at PrimalNaiCopywriter
  • Ning, Copywriter at PrimalNingCopywriter
  • Pooh, Graphic Designer at PrimalPoohGraphic Designer
  • Pupae, Graphic Designer at PrimalPupaeGraphic Designer
  • Alexander, Performance Marketing Specialist at PrimalAlexanderPerformance Marketing Specialist
  • Celine, Performance Marketing Specialist at PrimalCelinePerformance Marketing Specialist
  • Dear, Performance Marketing Specialist at PrimalDearPerformance Marketing Specialist
  • Dong, Performance Marketing Specialist at PrimalDongPerformance Marketing Specialist
  • Hani, Performance Marketing Specialist at PrimalHaniPerformance Marketing Specialist
  • Kwangg, Senior Performance Marketing Specialist at PrimalKwanggSenior Performance Marketing Specialist
  • May, Performance Marketing Specialist at PrimalMayPerformance Marketing Specialist
  • Mik, Performance Marketing Specialist at PrimalMikPerformance Marketing Specialist
  • P, Performance Marketing Specialist at PrimalPPerformance Marketing Specialist
  • Parn, Biddable Specialist at PrimalParnBiddable Specialist
  • Pim, Performance Marketing Specialist at PrimalPimPerformance Marketing Specialist
  • PraewwaPerformance Marketing Specialist
  • Fhai, Media Planner at PrimalFhaiMedia Planner
  • Max, Media Planner at PrimalMaxMedia Planner
  • Bee, Developer at PrimalBeeDeveloper
  • Far, Search Specialist at PrimalFarSearch Specialist
  • Fon, Search Specialist at PrimalFonSearch Specialist
  • Iffah, Search Specialist at PrimalIffahSearch Specialist
  • Jean, Developer at PrimalJeanDeveloper
  • Korn, Conversion Rate Optimisation Specialist at PrimalKornConversion Rate Optimisation Specialist
  • Nicky, Tracking Specialist at PrimalNickyTracking Specialist
  • Pim, Outreach Specialist at PrimalPimOutreach Specialist
  • Poppy, Developer at PrimalPoppyDeveloper
  • Praew, Search Specialist at PrimalPraewSearch Specialist
  • Tawan, Search Specialist at PrimalTawanSearch Specialist
  • Tsuyu, Search Specialist at PrimalTsuyuSearch Specialist
  • Gift, Social Media and Content Creator Specialist at PrimalGiftSocial Media and Content Creator Specialist
  • Pla, Graphic Designer at PrimalPlaGraphic Designer
  • Ang, Accountant at PrimalAngAccountant
  • Fah, Accounting Specialist at PrimalFahAccounting Specialist
  • Hawa, Executive Assistant & Office Administrator at PrimalHawaExecutive Assistant & Office Administrator
  • Jeab, Senior Accountant at PrimalJeabSenior Accountant
  • Kan, Accountant at PrimalKanAccountant
  • Mink, Senior Accountant at PrimalMinkSenior Accountant
  • Nut, Accountant at PrimalNutAccountant
  • Poon, Sales Administrative Coordinator at PrimalPoonSales Administrative Coordinator
  • Renu, Finance and Administrative Manager at PrimalRenuFinance and Administrative Manager
  • Tum, People & Culture Manager at PrimalTumPeople & Culture Manager
FAQ

Frequently Asked Questions

What does Primal do?

Primal is a marketing agency with complete capabilities in strategy, search, performance, creative, social and data, working across Southeast Asia from offices in Bangkok, Kuala Lumpur and Singapore.

How long has Primal been operating?

Primal was founded in 2015 and has grown into a team of 150+ specialists serving 300+ brand partners.

Which markets does Primal serve?

Primal runs campaigns across Thailand, Malaysia, Singapore and the wider APAC region, with local teams in each discipline.

How do I start working with Primal?

Request a working session through any ‘Get Started’ button and a senior strategist will be in touch to scope your goals.

Primal staff meeting around a table with laptops in the office

Accelerate Your Marketing Outcomes With A Leader In Marketing Services

Fill out an inquiry form and Primal’s team will contact you to learn more about your brand and goals and prepare a bespoke marketing approach. Responses are provided within 24 hours during business days.

Speak To A Strategist
A Primal team in a working session around a table in the Bangkok office
Client reviews
4.9Four Primal client reviewers
from 200+ reviews

Get Started

Fill in this form and a Primal specialist will get back to you to learn about your brand and your goals.

Responses are provided within 24 hours during business days