The People Who Lead The Work
Every program at Primal is led by senior practitioners. This page lists who they are, what they own and the markets they run. When a Primal page quotes a person, the quote links back here.
- 3Offices in Thailand, Malaysia and Singapore
- 150Team members working across the 3 offices
- 6Disciplines, each with a lead on this page
The Model
Clear Ownership, Senior Review, One Integrated Team
Primal does not run on anonymous account teams. Each discipline and each product has a lead who plans the work and reviews it before it goes live. The people below are the ones clients meet in planning sessions and material reviews, and the ones whose names stand behind the positions published across this site.
Primal’s Leaders
JoyAccount DirectorAccount Director. Joy leads the client services team in Kuala Lumpur.
MilkPerformance Marketing ManagerPerformance Marketing Manager. Milk leads the performance marketing team in Bangkok.
TaiContent ManagerContent Manager. Tai leads the content team of writers and editors.
ChiaraPerformance Marketing Team LeadPerformance Marketing Team Lead. Chiara leads performance marketing in Kuala Lumpur.
ThuchMedia Team LeadTeam Lead. Thuch leads a client services team in Bangkok.
ChetTechnical DirectorTechnical Director. Chet leads the technical team of search specialists, developers and outreach specialists.
EricSearch Team LeadTeam Lead. Eric leads a client services team in Bangkok.
JeannyMedia Team LeadTeam Lead. Jeanny leads a client services team in Bangkok.
ShashaEnterprise Team LeadTeam Lead, Enterprise. Shasha leads the enterprise client services team.
NeilArt DirectorArt Director. Neil leads the creative team of designers and content creators.
PloenSearch Team LeadTeam Lead. Ploen leads a client services team in Bangkok.
PearHead of Search IntegrationHead of Search Integration. Pear leads ElevateSEO™.
SunData Analytics LeadData Analytics Lead. Sun leads data analytics at Primal.
TumPeople & Culture ManagerPeople & Culture Manager. Tum leads the People & Culture team: hiring, HR and office administration.
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The people on this page are the ones who plan the work. Start with a conversation with one of them. A 30-minute conversation with a senior strategist about your marketing program.
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