Brand Social That Earns Its Place
Brand social no longer rewards campaign bursts and quiet periods. Primal works with marketing leaders to develop always-on programs across content, community and creators.
- 5+Platforms per social program
- DailyWhat platforms now reward
- CreatorsThe trusted face of categories
Social Rewards Consistency
Platforms now reward daily activity. Brands that show up on a campaign cycle then disappear lose distribution between launches, which is when the audience is actually deciding. Creators have become the trusted face of categories. Communities have become a marketing channel in their own right. The brands holding share are running content, community and creator work as one motion.
Social Services At Primal
An integrated team across content, community and creators. Led by senior practitioners. Accelerated by INSTINCT®.
Speak To The Social Team
Social Experiences
Activations, formats and moments designed to live in the feed and travel beyond it.
Content Strategy And Creation
Editorial direction, content pillars and production across video, photography and graphic formats.
Content Planning And Seeding
Monthly content calendars, owned-channel scheduling and seeding into the channels that grow reach.
Influencer Strategy And Execution
Creator selection, brief development, contracting and campaign delivery across tiers and markets.
Community And Crisis Management
Daily community responses, conversation moderation and structured escalation when sentiment shifts.
Social Listening And Analytics
Conversation tracking, share-of-voice review and performance analytics fed back into the next month’s plan.
Where The Work Shows Up
Each platform gets content made for how it is actually used, planned from one calendar.
Instagram
Feed, Reels and Stories, the brand’s visual home.
TikTok
Native short-form made for the platform’s pace, never reposted from elsewhere.
Facebook
Community and reach across the region’s largest network.
LINE
Official accounts and broadcast for Thai audiences.
YouTube
Long-form and Shorts that hold attention past the scroll.
LinkedIn
B2B voice, executive presence and employer brand.
How A Primal Social Engagement Runs
A 5-stage operating model. The program runs through weekly content briefs and a monthly strategy view, into production in the in-house studio, posting across owned channels, community engagement and a review of what is working with INSTINCT® accelerating what the team reviews.
Plan
Weekly content briefs and a monthly strategy view. Senior practitioners set the pillars, the formats and the calendar for the period ahead.
Our Social Media Work
Market Entry
Tim HortonsReached 27M+ People In 3 Months27M+Audience reached33.5M+Impressions on Facebook67,736%Growth in followersBlending Canadian heritage with Thai culture to create a launch campaign that stands out.View case study 
Media
VBTVSee How Primal Brought Thailand Back To Loving Volleyball143%Increase in app subscriptions158%Increase in app downloads70%Decrease in cost per acquisitionIgniting a nation’s passion for volleyball to drive subscriptions to a global volleyball streaming platform.View case study 
E-Commerce
Onitsuka Tiger120% Increase In Revenue Over 3 Months120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
- GoldExcellence In Social Media MarketingMarketing Excellence Awards · Volleyball World, “Reigniting A Nation’s Passion”
- GoldExcellence In Customer EngagementMarketing Excellence Awards
- SilverExcellence In Content MarketingMarketing Excellence Awards
- FinalistExcellence In Integrated MarketingMarketing Excellence Awards
More On Brand Social In The AI Era
Brand social has shifted away from the campaign model. Platforms now reward consistent activity, audiences expect daily presence from the brands they care about and creators have become the trusted face of category recommendations. The teams holding share are running content, community and creators as one motion rather than 3 workstreams, with paid and organic activity reinforcing each other rather than running on separate calendars.
Trusted By Ambitious Brands
An integrated social program across content, community and creators. Led by senior practitioners, accelerated by INSTINCT®. Request a working session reviewing your current social cadence, content mix and community engagement.
Request A Social ReviewYour Social Questions Answered
What does Primal mean by always-on social?
Always-on social describes a program that runs as a continuous operation rather than a sequence of campaigns. Content, community engagement and creator work are planned together against a monthly strategy view, with output sequenced to the cadence each platform rewards. The type and frequency of activity sit inside the engagement scope agreed with the client.
Who handles community management?
Community management sits inside the integrated Primal team, with practitioners responsible for daily responses, conversation moderation and structured escalation when sentiment shifts. Coverage hours, languages and escalation paths are agreed at the start of the engagement and reviewed in line with how the community responds.
Do you work with influencers and creators?
Yes. Creator work is run as part of the social program rather than a separate workstream, covering selection, brief development, contracting and delivery across tiers and markets. The brief is built against the same content pillars as owned-channel activity, so the creator output and the brand’s own content reinforce each other.
How do you measure social performance?
Performance is reviewed against the outcomes set for the engagement, drawing on platform analytics, share-of-voice tracking, social listening and the commercial signals that sit alongside them. Findings are fed back into the next planning cycle so the content mix, the formats and the creator selection follow what is actually working.
Who owns the social program at Primal?
A senior practitioner leads the program from the planning stage, working with content, community and creator specialists. The program is then owned and delivered by an integrated Primal team across content, community management, creators and analytics, with senior practitioners brought in for material reviews.
Other Capabilities You May Be Considering
Strategy
Strategy that adapts as discovery, decisions and buyer behaviour change across the category.
Creative
Brand and campaign craft developed against the strategy, led by senior creative practitioners.
Search
SEO and AI search visibility planned together, across the platforms buyers now use to discover brands.
Performance
Paid media built into the operating plan and measured against the commercial outcomes that matter.