The Challenge
Decathlon was receiving the majority of its traffic from branded keywords, but was missing out on opportunities from generic search queries.
Our Approach
Primal set out to increase Decathlon’s non-branded organic search traffic, with a strong focus on key growth components, including generic search queries.
Outcomes Achieved
- 124%Increase in Traffic
- 47%Increase in No. of Clicks in 1 Month
- 21%Increase in Click-Through Rate (CTR) in 1 Month
Key Insights
- Most of Decathlon’s traffic came from branded keywords, while opportunities from generic search queries were missed.
- The goal was more non-branded organic search traffic, which means visits from searches that do not include the word Decathlon.
- The work focused on key growth components, including generic search queries.
