The Challenge
Qashier was in a highly competitive market, especially with larger brands having a stronger presence. It also faced a significant challenge with English content duplication across various country paths.
Additionally, as Qashier was a relatively new brand in Thailand, our strategy also prioritised the task of enhancing brand awareness in the local market.
Our Approach
Our approach began with strategic keyword research, matched to Qashier’s product pages. Simultaneously, we conducted blog keyword research, aiming to enhance website traffic and increase brand awareness through targeted content.
We also undertook a technical audit, addressing issues that could hinder the website’s ranking potential, to improve its online visibility.
Outcomes Achieved
- 196%Increase in Organic Leads
- 83%Increase in Organic Clicks
- 80%Increase in Organic Impressions
Key Insights
- Larger brands had a stronger presence in Qashier’s market, and English content was duplicated across country paths.
- Qashier was a relatively new brand in Thailand, so the strategy also prioritised brand awareness in the local market.
- The work combined keyword research matched to the product pages, blog content for traffic and brand awareness, and a technical audit of issues that could hinder rankings.
