Win The Next Decade
We enable high-performing brands to achieve accelerated results with a complete suite of integrated marketing capabilities to launch in days, not months.
- Strategic Partner6 disciplines, powered by INSTINCT®
- Regional Capability8 markets, 3 hubs across APAC
- Revenue DrivenCommercial outcomes, end to end
- Enterprise-ReadySystems engineered for scale and security
Trusted By 300+ Brand Partners
Lead The Shift As AI Rewrites Marketing
Primal is the marketing partner designed to meet the needs of brands today. Our approach of globally-minded people with local knowledge sets us apart. At Primal, we’re not just an agency we’re partners in delivering outcomes.
- Integrated Teams
- Accelerated Results
- Complete Capabilities
Everything Your Brand Needs To Win In One Team
6 marketing disciplines, 1 operating model, powered by our AI engine INSTINCT®.
View All Capabilities
Strategy
Win your category in the AI era. Strategies built last year won’t survive the new customer journey changing how buyers discover brands. We build strategies that update monthly with the shift, anchored on the positions you need to own.
Search
Win AI answers with AI Search and SEO. Make your brand the cited source in LLMs where customers are making decisions. AI now controls the most valuable moment when prospects evaluate their options.
Performance
Run paid media that compounds instead of leaking spend every quarter. Meta, Google and TikTok algorithms now reward AI-driven creative and signal-rich audiences. We build the growth engine that learns faster than your competitors, with senior marketers adjusting every step.
Creative
Marketing leaders now need a creative partner who can go from brand idea to performance asset without splitting the work across separate vendors.
Social
Brand social no longer rewards campaign bursts and quiet periods. Primal works with marketing leaders to develop always-on programs across content, community and creators.
Data
Most marketing reporting describes what happened last month. Primal sets up the measurement foundations that help marketing leaders decide what to do next.
Our Unfair Advantage. Your Competitive Moat
Our AIDigital Success Driven By INSTINCT®
INSTINCT® is Primal’s internal AI capability, built on a decade of APAC marketing work. Senior practitioners use it to plan, produce and review work faster than a conventional agency team can.
Our ApproachOwn AI Answers With ElevateSEO™
Stay ahead as AI changes how customers find you. Be where your customers are and your competitors aren’t in AI Search results. Discover our unique approach to search everywhere optimisation.
You May Have Heard Of Us
Since 2015 we’ve grown into a team of 150+ digital consultants with leading capabilities across Strategy, SEO, Creative, Media, Social and Data. Guaranteed success with more than 20 agency awards from around the world, including the Digital Marketing Award from Marketing Excellence Award, Winner Agency of the Year from Search Engine Land and many other awards.
View All AwardsOur Awards
WinnerBest In-House TeamAPAC Search Awards
BronzeeCommerce Campaign, Content MarketingAsia eCommerce Awards
GoldExcellence In Search MarketingMarketing Excellence Awards- GoldPerformance MarketingMarketing Excellence Awards
WinnerSEO Agency Of The YearSearch Engine Land- WinnerBest SEO InitiativeSearch Engine Land
Our Ecosystem Of Certified Excellence
Our network of Premier Partners grants us exclusive benefits such as early access to first-to-market media products, collaboration plans, beta testing and insider information. This enables us to help you stay ahead of your competition and expand your business rapidly.
Work That Improved The Numbers
6 brands, 6 markets, 1 operating model.
VBTV143%Increase in app subscriptions158%Increase in app downloads70%Decrease in cost per acquisitionIgniting a nation’s passion for volleyball to drive subscriptions to a global volleyball streaming platform.View case study 
JustCo374%Increase in goal completions50%Lower cost per lead65%Increase in conversion rateSearch and paid media for JustCo’s office rental solutions, winning visibility for coworking searches and lowering the cost of each lead.View case study 
Tim Hortons27M+Audience reached33.5M+Impressions on Facebook67,736%Growth in followersBlending Canadian heritage with Thai culture to create a launch campaign that stands out.View case study 
Under Armour350%Reduction in cost per order266%Increase in reach across 7 countries2,506%Increase in ad recall liftBoosting revenue growth for Under Armour in 7 markets across Asia for brand.com and marketplace.View case study 
McDonald’s19.96xROAS against the previous campaign355%Increase in web purchases929%Increase in ad recall liftA launch for a new menu line in 3 phases, from teaser and demand generation to consideration and action.View case study 
Onitsuka Tiger120%Increase in revenue118%Increase in transactions22%Improvement in conversion ratePaid media across Google Search, Shopping, Display and Performance Max, focused on online sales for a brand that does not discount.View case study
“With the AI shift we built Primal to close the gap between you, your competition and your customers, faster.”
For the last decade we’ve been helping brands navigate and pivot their approaches from COVID to now the AI-era. Closing the knowledge and technology gap for our partners has become paramount. With our track record of 10+ years in marketing, and being 5 times ranked high-growth companies in Asia Pacific we’re no stranger to delivering growth for our clients.
Mark McDowellGroup CEO
Learn More About Primal
We Are Primal
You don’t need another agency, you need a partner focused on delivering impact. Get access to the best in-class talent with each of our core pillars headed by notable industry leaders.
Get StartedFrequently Asked Questions
Short answers to the questions we hear most from marketing leaders.
What is a digital agency?
A digital agency helps brands grow online using strategies such as SEO, paid media, web design and content marketing.
What is a full-service digital agency?
A full-service digital agency provides end-to-end solutions including strategy, design, development and marketing execution.
How to select a digital agency?
Look for industry experience, case studies, transparency and a clear performance-driven approach.
How can a digital agency help?
Digital agencies help improve visibility, leads, conversions and revenue through data-driven strategies.
Why hire a professional digital marketing agency?
Professionals bring expertise, tools and proven processes that accelerate growth while saving time and cost.
- 3Regional Hubs
- $1BClient Revenue
- 150+Agency Team
- 300+Brand Partners