# Primal

> Primal is a marketing agency working across Southeast Asia from offices in Bangkok, Kuala Lumpur and Singapore. Six disciplines (strategy, search, performance, creative, social, data) delivered by one integrated team and accelerated by INSTINCT®, Primal's internal AI capability. Founded in 2015. 300+ brand partners.

Positioning line: Marketing For The AI Era. Tagline: Impact By Instinct®.

## Capabilities

- [Strategy](https://www.prml.com/strategy/): marketing strategy as a plan that adapts, led by senior strategists.
- [Search](https://www.prml.com/search/): SEO and AI search, visibility across Google and the AI answer platforms.
- [Performance](https://www.prml.com/performance/): paid media planned to compound across Google, Meta, TikTok, LINE and marketplaces.
- [Creative](https://www.prml.com/creative/): brand and campaign creative, production and design.
- [Social](https://www.prml.com/social/): owned audience development and social content.
- [Data](https://www.prml.com/data/): measurement, tracking, reporting and AI visibility measurement.

## Platform and solutions

- [INSTINCT®](https://www.prml.com/instinct/): Primal's internal AI capability, built on a decade of APAC marketing work, used by senior practitioners to plan, produce and review work faster.
- [ElevateSEO™](https://www.prml.com/elevateseo/): Primal's AI Search and SEO solution, one program for Google and the AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews).
- [Market entry](https://www.prml.com/solutions/market-entry/): entering Thailand, Malaysia and Singapore as one program.
- [Multi-market scale](https://www.prml.com/solutions/multi-market/): several APAC markets on one operating model.

## Case studies

- [All case studies](https://www.prml.com/work/)
- [Tim Hortons](https://www.prml.com/work/tim-hortons/), [VBTV](https://www.prml.com/work/vbtv/), [McDonald's](https://www.prml.com/work/mcdonalds/), [Under Armour](https://www.prml.com/work/under-armour/), [Onitsuka Tiger](https://www.prml.com/work/onitsuka-tiger/), [JustCo](https://www.prml.com/work/justco/), [Qashier](https://www.prml.com/work/qashier/), [Grand Seiko](https://www.prml.com/work/grand-seiko/), [Decathlon](https://www.prml.com/work/decathlon/)

## Company

- [About](https://www.prml.com/about/), [Leadership](https://www.prml.com/about/leadership/), [Awards](https://www.prml.com/about/awards/), [Press](https://www.prml.com/about/press/), [Partners](https://www.prml.com/about/partners/), [Careers](https://www.prml.com/about/careers/)
- [Contact](https://www.prml.com/contact/): hello@prml.com
- Offices: Bangkok (29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, Bangkok 10330), Kuala Lumpur (Mercu 2, Level 40, 3 Jalan Bangsar, 59200 Kuala Lumpur), Singapore (160 Robinson Road, #14-04, Singapore 068914).
- Country sites: https://www.primal.co.th/ (Thailand), https://www.primal.com.my/ (Malaysia), https://www.primal.com.sg/ (Singapore).